Carrefour will use blockchain to track chicken and greens in the United Arab Emirates.
Majid Al Futtaim owns the Carrefour franchise in the Middle East, Africa and Asia.
Majid Al Futtaim, which is headquartered in the United Arab Emirates, uses the IBM Food Trust blockchain to allow customers in its Carrefour stores to track where their food is coming from.
Carrefour traces the chicken
Majid Al Futtaim owns and operates shopping centers in 13 countries. In particular, it owns the Carrefour franchise in the Middle East, Africa and Asia.
The Dubai-based company plans to blockchain track two foods : Carrefour’s brand of fresh chicken and harvested greens before expanding the tracking to other product lines.
Customers can scan a QR code on products to access food supply chain data, the company said.
Majid Al Futtaim said:
Product history including production process, halal and hygiene certifications, date of birth, nutritional information, and temperature data will be readily available once uploaded to the Bitcoin Machine blockchain.
Majid Al Futtaim plans to launch the initiative in other Carrefour stores in the Middle East, Africa and Asia.
Food tracing, a bright future
The “ IBM Food Trust ” solution was first used by Carrefour in November 2019, when it used blockchain technology to track the infant formula supply chain.
A 2020 report from VeChain suggested that $ 300 billion worth of food would be tracked and traced on the blockchain by 2027. Using blockchain technology would save $ 100 billion while ensuring that products sold in store are legitimate.
In addition, the safety and provenance of food have become increasingly important issues especially in the halal industry. In December 2020, the “fake halal meat” scandal in Malaysia revealed significant gaps and flaws in the current halal certification system.